Co-Founder, NIXAR Solutions

Owen Nixon

Owen Nixon is co-founder of NIXAR Solutions, a Frisco-based digital transformation agency. He works with SMBs and enterprise clients across DFW and nationwide on SEO, AI search optimization, and brand-aligned web development.

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Articles by Owen

Web Performance

Core Web Vitals in 2026: What Actually Matters for Conversion

June 8, 2026 · 9 min read

Local SEO

How to Win the Dallas Map Pack: Real Tactics, Real Examples

June 4, 2026 · 8 min read

Marketing Strategy

Best Digital Marketing Agency in Frisco, TX: How to Choose the Right Partner

May 28, 2026 · 9 min read

Local SEO

Google Business Profile Optimization: 12 Mistakes Killing Your Map Pack Rankings

May 23, 2026 · 8 min read

Marketing Strategy

In-House vs Agency vs Freelancer: Which Is Right for Your Business?

May 21, 2026 · 9 min read

AI & SEO

Why Traditional SEO Tools Don't Tell the Full Story (and What to Use Alongside Them)

May 15, 2026 · 10 min read

Marketing Strategy

Retainer vs Project-Based Marketing: Which Pricing Model Fits You?

May 14, 2026 · 9 min read

AI & SEO

Answer Engine Optimization Checklist: 23 Steps to AI Visibility

May 11, 2026 · 11 min read

Marketing Strategy

The First 90 Days With a New Marketing Agency: What to Expect

May 7, 2026 · 9 min read

Technical SEO

The 7 Schema Types Every Local Business Needs in 2026

May 3, 2026 · 10 min read

Social Media & Strategy

Social Media Marketing for Dallas-Fort Worth Small Businesses

May 1, 2026 · 8 min read

AI & SEO

How to Get Cited by ChatGPT: A Practical Guide for SMBs (2026)

April 29, 2026 · 9 min read

Dallas Marketing

Restaurant & Hospitality Marketing in Dallas: A Practical Playbook

April 24, 2026 · 8 min read

AI & SEO

GEO: How Generative Engine Optimization Is Changing the Marketing Landscape in 2026

April 22, 2026 · 14 min read

Marketing Strategy

Home Services Marketing in DFW: Plumbers, HVAC, Roofers & Contractors

April 16, 2026 · 8 min read

Search Strategy

SEO vs. AI SEO: Understanding the Difference and Why It Matters

April 15, 2026 · 12 min read

Web Strategy

Web Design for Small Businesses in McKinney, TX

April 9, 2026 · 7-9 min read

Social Media & AI

How Manus AI Is Changing Social Media Marketing Forever

April 8, 2026 · 13 min read

Web Strategy

Squarespace vs a Custom-Built Website: The Real Trade-offs

April 2, 2026 · 7-9 min read

AI & Advertising

ChatGPT Now Has Ads: What This Means for Marketers and Your Brand in 2026

April 1, 2026 · 11 min read

Web Strategy

Conversion-Focused Web Design: Turning DFW Visitors Into Customers

March 26, 2026 · 7-9 min read

AI & Marketing

Agentic AI in Marketing: What It Is, Why It Matters, and How to Prepare in 2026

March 25, 2026 · 13 min read

Brand Strategy

When to Rebrand vs When to Refresh Your Existing Brand

March 19, 2026 · 7-9 min read

Search Strategy

The Death of the Click: How Zero-Click Search Is Reshaping Marketing Strategy in 2026

March 18, 2026 · 12 min read

Search Strategy

Questions to Ask Before Hiring an SEO Company

March 12, 2026 · 7-9 min read

AI & Strategy

AI Is Your Next Customer: How to Market to Machines, Not Just People, in 2026

March 11, 2026 · 12 min read

Search Strategy

How Often Should You Publish Blog Content for SEO and GEO?

March 5, 2026 · 7-9 min read

Social Media & Strategy

Micro-Communities Are the New Marketing Channel: How Small Audiences Drive Big Results in 2026

March 4, 2026 · 11 min read

Marketing Strategy

GoHighLevel vs HubSpot for Small Business CRM & Automation

February 26, 2026 · 7-9 min read

Dallas Marketing

The Dallas Marketing Landscape in 2026: Trends, Opportunities, and What Local Businesses Need to Know

February 25, 2026 · 12 min read

AI & SEO

How AI Search Is Changing Local Discovery for Small Businesses

February 19, 2026 · 7-9 min read

Beginner's Guide

AI SEO 101: How to Optimize Your Website for Both Google and AI Search in 2026

February 18, 2026 · 13 min read

AI & SEO

How to Measure Whether AI Engines Are Recommending Your Business

February 12, 2026 · 7-9 min read

Beginner's Guide

GEO 101: A Beginner's Guide to Generative Engine Optimization in 2026

February 11, 2026 · 12 min read

Social Media & Strategy

Boost Post vs a Real Ad Campaign: Why the Difference Matters

February 5, 2026 · 7-9 min read

Beginner's Guide

Social Media Content 101: How to Create Posts That Actually Get Engagement in 2026

February 4, 2026 · 14 min read

Marketing Strategy

Marketing KPIs Every Small Business Owner Should Actually Track

January 29, 2026 · 7-9 min read

Beginner's Guide

Social Media Ads 101: A Beginner's Guide to Running Paid Ads on Meta, TikTok, and LinkedIn in 2026

January 28, 2026 · 13 min read

Beginner's Guide

SEO 101: The Complete Beginner's Guide to Search Engine Optimization in 2026

January 21, 2026 · 14 min read