FAQ
Questions owners ask.
What business owners ask us about getting found on Google and in AI answers, AI automations, websites, social media, coaching and the $150 audit, answered in plain words.
SEO and GEO
What is GEO?
GEO (generative engine optimization), also called AI SEO, is the work that gets your business named in answers from ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews. It builds on SEO: the same clear pages and listings, plus answers written so an assistant can quote them, and the same facts everywhere it reads.
Is GEO different from SEO?
SEO gets your pages ranked in Google's results and on the map. GEO gets your business named inside the answer an AI assistant writes. The groundwork is mostly shared, which is why we run them together.
Do I need both?
Your customers use both, so the work covers both. You do not pay twice for the shared groundwork: one listing, one set of pages and one reviews habit serve Google and the assistants.
How long does it take?
It depends on where you start and how competitive your area is, and nobody controls when Google or an AI tool updates what it shows. So we do not promise a date. We check the same searches and questions again and write down where you show up, so you can see it move.
Can you guarantee I show up in ChatGPT?
No, and be careful with anyone who does. What we control is what the assistants can find: a complete listing, pages that answer the question, consistent facts, reviews with replies and trusted mentions. That is what they draw on when they choose who to name.
What does the $150 audit include?
Where you show up today on Google and in AI answers for the questions your customers ask, who gets named instead of you and why, and a fix list in order of impact, in plain words. It is yours to keep.
What do I have to do?
Very little. Answer a short questionnaire, approve anything public, send one text to happy customers after a good job, and give us one short call so the pages sound like you. We do the rest.
Is there a long-term contract?
No. Monthly plans are month to month. No long-term contract, cancel anytime.
How do I know if ChatGPT recommends my business?
Ask it the way a customer would, without your name: "Who's a good dentist near me?" Then ask Gemini and Perplexity the same thing. Write down who gets named. Do it for four or five questions a customer would ask. That's the same check we run in the audit.
Does an llms.txt file help my Google ranking?
No. It doesn't help Google rank you. Some AI tools may read it, but it's a small, unproven signal. The code that says who and where you are, and answers to real customer questions, matter more, so we fix those first.
AI automations
What is an AI automation for a business?
It's a small system that does a repeat job for you when something happens, like texting back a missed call or asking for a review after a job. It runs on the tools you already use, your phone, calendar, CRM and website, and hands anything that needs judgement back to a person.
What does an AI receptionist do?
An AI receptionist answers your phone when you can't, in your business's voice. It answers the common questions from facts you've approved, books appointments into your calendar and passes anything unusual to you with a summary, so you call back knowing what the caller wants.
Will a website chatbot give customers wrong answers?
Not if it's built properly. We limit the chat assistant to facts you've approved, like hours, services and service areas, and it hands the conversation to a person when a question falls outside them. You read what it says in testing before it goes live.
Can you build a custom AI agent for my business?
Yes. Custom AI agents are built for one job, like sorting incoming requests, drafting quotes or checking paperwork. We map the job with you, build the agent, test it on your real cases and keep a person in the loop for anything it isn't sure about.
Do I have to change my phone system or CRM?
Usually not. We start from the tools you already have and connect to them. If your customer details are spread across several places, CRM setup and cleanup comes first, because every other automation depends on one clean list.
Can my team learn to run the automations themselves?
Yes. Teaching your team is one of the three ways we work. We show your staff how each automation works, how to change it and what to do when something breaks, and our coaching covers building simple ones yourself.
How much does AI automation cost?
It depends on what the automation has to do and which tools it connects, so we price it after a discovery call, once we know the job. Pre-built systems, custom builds and teaching your team are priced differently, and we'll tell you which fits before you spend anything.
Is there a long-term contract for automations?
No, when it's run as a monthly plan it's month to month. No long-term contract, cancel anytime. A one-off custom build is priced and paid once, not a subscription.
Web development
How much does a new website cost?
We price each build after a call, because it depends on how many pages you need and what they have to do. Book a call and we'll look at your current site before we talk numbers.
Should I rebuild my website or fix the one I have?
Fix it if the platform lets you edit the pages, the code Google reads and the forms. Rebuild it if it doesn't, or if every change is a fight. We'll tell you which one on the call, with the reasons.
Will I lose my Google rankings if I move off Wix or WordPress?
Not if every old address is redirected to its new page, so Google knows where each one went. We list every address on your current site before launch and redirect each one.
Do you build on WordPress or Wix?
No, we build from scratch in code. That keeps pages fast on a phone and lets us set up the code Google reads exactly the way it should be.
What does a website need so AI tools can read it?
Plain words that say what you do and where, answers to the questions customers ask, and the code that tells Google and AI tools your business name, address, hours and the areas you serve. Our free check reads your site for these.
Is a website build a contract?
No. A website build is a one-time project, priced and paid once, not a subscription. If you also take an SEO, GEO or automation plan afterward, that's month to month: no long-term contract, cancel anytime.
Coaching
What is NIXAR coaching?
NIXAR coaching is the founders of NIXAR Solutions teaching you the marketing and AI systems we build for clients. You can learn on 1:1 calls or build the system with us, booked as needed.
Who teaches the coaching?
Owen Nixon and Anwar Mirza, who co-founded NIXAR in Frisco, Texas. You work with the person who does that work for clients.
Do I need to be technical?
No. If you can log in to your website and your Google profile, you can follow along. We show every step on screen and you make the changes yourself.
What's the difference between coaching and your install?
Coaching teaches you to build and run the system yourself. The install is us building it for you. On your first call we'll tell you which one fits, and you'll also see how our system does it.
How much does coaching cost?
It depends on the format and how much time you need, so we set it on the first call after we understand your business.
Do I have to commit to a coaching package?
No. There's no subscription and no contract. You book coaching when you want it, and we shape each session around what you need.
Is coaching only for Dallas-Fort Worth businesses?
No. Calls run online, so owners anywhere can join. Most of the owners we work with are in Dallas-Fort Worth, and we're happy to meet in person around Frisco.
How do I get started?
Apply with the short form on the coaching page, or book a call. We reply within one business day and set up a first call to see what you want to learn.
The $150 audit
What is the AI visibility and SEO audit?
It's a $150 check of how your business shows up when people search Google or ask AI tools like ChatGPT for a business like yours. It includes the Google and AI visibility check, a competitor comparison, a written report with every finding and the order to fix them, a 45-minute walkthrough call with us, with the $150 fee credited in full if you start the install within 30 days.
How much does the audit cost?
$150, and it's the only price on this site. Nothing is paid online: you send a request on the audit page, we reach out to confirm the audit fits your business, then send the $150 invoice. Credited in full if you start the install within 30 days.
How long does the audit take?
The report is delivered within 5 business days of your first call with us. The 45-minute walkthrough is booked after that.
Which AI tools do you check?
ChatGPT, Gemini and Perplexity. We ask each one the questions your customers ask, and write down whether it names you and who it names instead.
What does the install cover, and what does it cost?
The install is the system that keeps you visible on Google and in AI answers: markup that tells Google who you are, where you work and when you're open, your listings and profiles found and corrected, answers to the questions buyers ask AI tools on your own site, and pages an AI tool can quote. Then we run it every month, including a check of who the AI answers name. The install and monthly plans are priced on your call, once we have seen what your business needs.
Do I have to buy anything after the audit, or sign a contract?
No. The audit is a one-time $150 fee and the report is yours to keep. Build the fixes yourself, hand them to whoever runs your site, or have us install them. If you go on to a monthly plan, it's month to month: no long-term contract, cancel anytime.
Working with NIXAR
What does NIXAR Solutions do?
We're a marketing and AI agency. We build and improve websites, get businesses seen on Google and in AI answers (SEO and GEO), and install AI automations. Then we teach your team to run them.
Where is NIXAR Solutions based?
Frisco, Texas. We're a marketing agency working with businesses across Dallas-Fort Worth, from Plano, McKinney and Allen to Denton, Lewisville and Dallas. Call 469-759-3638 or email hello@nixarsolutions.com.
Do you only work with businesses in Dallas-Fort Worth?
No. We're based in Dallas-Fort Worth and also work with clients further out, like a poker club in College Station and a tire and wheel shop in Sacramento, California.
How much does it cost to get started?
$150. The AI Visibility and SEO Audit shows how Google and AI tools see your business, with a written report and a 45-minute call. If you have us install the fix within 30 days, the $150 is credited toward it.
Can you teach my team instead of doing it for us?
Yes. Through coaching and consulting we work one-on-one with you or your team and build it together in your own accounts. If you'd rather hand it over later, we can install it for you.
How is NIXAR different from other marketing agencies?
We teach as well as build. You'll know what we changed, why it matters and how to keep it working. And we start with a $150 audit, so you see the problems before you spend more.
Still a question? Ask us.
Book a call or request the $150 audit, and we'll answer it with your own business on the screen.
20+ companies served. 4.9/5 client rating.
Social media marketing
More on social media marketing
Which platforms do you post on?
Instagram, Facebook, LinkedIn and your Google Business Profile. The Google Business Profile matters as much as the others, because it is what people see on the map.
Who makes the posts?
We do. We plan the month, design the posts and write the captions. Every post is about a real job, a real question or a real person on your team.
What do you need from me?
Photos from real jobs, the questions customers ask you, and who is who on your team. We turn that into the month’s posts.
Do you run ads too?
Yes. We run Meta ads on Facebook and Instagram alongside the posts when it makes sense, as we do for Aggieland Poker Club.
Is there a contract?
No lock-in. Monthly plans run month to month.