B2B digital marketing in Dallas-Fort Worth
For B2B and tech companies we write the site so Google and AI assistants can quote what you do, and we build custom AI agents for sales and operations work. For Fluyenta, a Texas-based, women-owned company with international remote teams and an office in Bogota, Colombia, that has meant a 13-page marketing strategy, a website audit and a training landing page.
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From a search to a booked meeting
A buyer searches, or asks an AI assistant, for a vendor that does what you do
The assistant or the results give a shortlist
Your site describes the product in your team's words, so it doesn't match the words the buyer used.
They open your site
They look for what you do, who it's for and who already uses it
The answer is spread across pages, or hidden in a PDF, so they leave with a vague idea.
They fill in the form
The form lands in a shared inbox and nobody follows up that day.
Meeting booked
What buyers search
The problem and the category, in the buyer's own words: what the software does, who it's for, how it compares. Often as a full question.
What AI answers
A short explanation and a few names. The assistant can only repeat what it can read, so a site that says plainly what you do, for whom and with what proof is the one it can quote.
What we fix
We rewrite your pages in the buyer's words and answer the questions they ask before a demo, with the code that tells Google and AI tools who you are. We set up a follow-up that goes out the day a form comes in, and custom AI agents for the sales and operations work your team repeats.
How the three parts apply to a B2B company
Websites
Pages that explain what you do in the buyer's words, plus landing pages for one offer at a time.
SEO and GEO
Found in Google and quoted by AI assistants when a buyer asks about your category.
AI automations
Custom AI agents and follow-up that run on their own, so no lead waits a day for a reply.
“Working with NIXAR has been a game changer for RunMyProcess. Their creativity, strategic approach and hands on support has been invaluable to our growth and innovation.”
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Questions from B2B teams
What is GEO for a B2B company?
GEO, or AI SEO, is making sure AI assistants like ChatGPT, Gemini and Perplexity can explain what your company does and name it when a buyer asks about your category. For a B2B company that means pages written in the buyer's words, clear answers to the questions they ask before a demo, and code that tells the tools who you are.
How long does B2B SEO take?
We don't promise a date. Nobody controls when Google or an AI assistant updates what it says. What we do is ask the same questions every month and record who gets named, so you can see whether it's moving.
Can you build custom AI agents for sales operations?
Yes. A custom AI agent is built for one job, like sorting inbound leads, drafting a first reply or pulling together a weekly pipeline report. We start with the job your team repeats most and scope it with you on a discovery call.
Do you work with companies outside Dallas-Fort Worth?
Yes. We're based in Frisco, Texas and work with companies across Dallas-Fort Worth and nationwide.
Find out what AI assistants say about your company.
You won’t pay on this site.