06 Texas and Bogotá, Colombia
Fluyenta
A Texas-based, women-owned software company (formerly RunMyProcess) with international remote teams and an office in Bogotá.
Visit fluyenta.com (opens in a new tab)Posts for Fluyenta
Instagram carousels and posts, each one planned, designed and captioned by us.
The problem
A product company with a new name and a message that sold the tool instead of what the tool fixes. Its site and its feed had to start speaking to the people who buy: operations leaders in manufacturing and field work.
What we did
- July 2026: the marketing strategy and a website audit, then the pivot to selling solutions by vertical instead of the platform.
- August 2026: the first vertical landing page, manufacturing, built from scratch with FAQ markup and an llms.txt for the AI tools.
- September 2026: the whole month's posts, planned, designed and captioned, plus the training landing page and the interview clips with the team.
What changed
“Working with NIXAR has been a game changer for RunMyProcess. Their creativity, strategic approach and hands on support has been invaluable to our growth and innovation.”